The leading underwear brand in Denmark

JBS is Denmark’s largest underwear brand and the name of our main brand. JBS’ heritage dates back to 1939 when the company was founded by Jens Bjerg Sørensen. JBS is synonymous with quality, durability, and a perfect fit, offering a wide range of men’s underwear, socks, and nightwear. The JBS brand has a large and reputable basic programme with very loyal consumers. The JBS brand is sold in men’s clothing stores and department stores.

Our commitment to upholding our core values combined with our ability to constantly innovate and evolve has been the key to our success. We take pride in our history and our dedication to delivering underwear. At JBS, our goal is clear: to continue leading the way in the underwear industry and provide our customers with the very best.