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CR7

Fashionable and sporty high-end underwear and socks for men and boys. CR7 has generated JBS Textile Group A/S’ greatest international sales success. The collaboration started in 2013 with Cristiano Ronaldo as messenger, JBS as manufacturer and New York-based Richard Chai as designer. During the first six months alone, we opened 50 export markets with sales in some of the world’s leading department stores, online stores, and hypermarkets.

The brand’s collections are known for their masculine energy and quality craftsmanship, designed to make a statement while ensuring comfort. With a focus on character and storytelling, CR7 Underwear reflects professionalism and excellence.